Nabi

Identity Design, Art Direction
November 2021 — December 2021

 

Nabi is a book delivery service for isolated seniors. Nabi works to connect seniors to the world and ensure that seniors live with dignity, purpose, and grace.

Case study here

 

About Nabi

 

 

I remember my grandmother back home during the pandemic. Stay-at-home and social distancing mandates during the COVID-19 pandemic have forced nearly everyone, including my grandmother, to become more socially isolated than ever before. When I recall images of my grandmother at home during the pandemic, she was always calling her friends on the phone, watching the same channel over and over again, or sleeping. Having mobility issues also made her difficult to even go on a short walk. 

Not only my grandmother, but a lot of seniors have difficulties maintaining familial contact because of various reasons, including retirement, fewer social connections, and geographically dispersed families. A research shows that social isolation increases risk for depression, cognitive decline, and dementia, as well as the ability to conduct activities of daily living.

And that is the reason why I came up with Nabi. 

Nabi is a book delivery service for isolated seniors. Nabi works to connect seniors to the world and ensure that seniors live with dignity, purpose and grace.

 

Street posters

A set of street advertisement posters.
The language of this poster is targeted toward caregivers of seniors.

Delivery items

A tote bag, book straps, and a bookmark.

Nabi’s value is to ensure that all seniors live with dignity, purpose and grace. We treat every customer with love and care like our family.

Subscription package

A manual subscription package that will be mailed to customers’ homes. This is an option for those who prefer analog subscription process rather than digital. 

Nabi mobile app

Customers can sign up and order books online, as well as signing up for the librarian service. 

Instagram ad

An Instagram ad targeting the children of seniors.

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The Art of Mark-Making

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On Beginnings